2nd Street Beauty Opens Second O.C. Store at Woodbury Town Center

2nd Street Beauty, offering an array of high end beauty products, has opened at Woodbury Town Center at Irvine Blvd. and Sand Canyon Avenue in Irvine. 2nd Street Beauty, known as a mini beauty department store, offers skincare, haircare, makeup, bath and body, nail care, products designed for babies and children, accessories and hair care appliances.

The store will celebrate its grand opening with a Beauty Day on Saturday, October 13 from 12 to 4 p.m. Deluxe beauty bags will be given to the first 50 customers with a minimum $20 purchase, and experts will be on hand to give mini-makeovers, skin consultations and more.

This is the second Orange County location for 2nd Street Beauty, which is based in Long Beach and has been named one of the most cutting edge beauty boutiques in the United States by Women’s Wear Daily. The store carries top brands such as Murad, Dermalogica, Smashbox Cosmetics, MD Formulations, Bare Escentuals, Epicuren, Jane Iredale, Urban Decay, Pureology, Matrix, Paul Mitchell, Tigi, Ojon and more.

2nd Street Beauty offers exceptional customer service through a continuing education and training program designed to furnish their beauty consultants with the latest industry information. 2nd Street Beauty is a privately owned company operated by the fourth generation of the Freeman family, with over 100 years experience in the beauty industry.

2nd Street Beauty is open Monday through Saturday from 10 a.m. to 7 p.m., and Sunday from 10 a.m. to 6 p.m. The store is located in Woodbury Town Center at 6286 Irvine Blvd. in Irvine, and can be reached at (949) 653-0220.

The Irvine Company is a privately held company based in Newport Beach, California. The company’s retail portfolio includes Fashion Island, Irvine Spectrum Center, The Market Place and 33 neighborhood and community centers in Newport Beach, Irvine and Tustin. For more information, visit