Baking Betty’s Opens First Brick And Mortar Location At Fashion Island In Newport Beach

NEWPORT BEACH, Calif., Summer 2014 – Baking Betty’s, the unique bakery boutique offering fresh cookies and tasty treats daily, has opened its first ever storefront at Atrium Court at Fashion Island.

Baking all of its goods to order, Baking Betty’s is known for putting a twist on some of America’s favorite desserts to create decadent, delicious cookies in an array of fun flavors such as the Banana Split, Strawberry Shortcake, Caramel Apple and the top selling S’more cookie. The mouth-watering cookies are the ideal sweet for all special occasions, from birthday parties, anniversaries and weddings to business meetings, corporate gifts and of course, as a mid-day treat.

“We’re excited to move Baking Betty’s into its first permanent location within Atrium Court,” said Stacie Ellis, senior director of marketing for Irvine Company Retail Properties. “It’s been great to watch the business grow from its kiosk location to its first brick and mortar shop here at Fashion Island.”

Founder Emily Osterberg left her hometown of Minnesota in 2005 and moved to sunny Southern California to become an entrepreneur.  Determined to find her passion in life, she took her mother’s advice to pursue her dream of opening Baking Betty’s in 2009 and has been full speed ahead ever since. She has definitely found her “sweet spot” whisking and whipping up fresh cookies and tasty treats one batch at a time.

The cookies and treats are sold individually and also by the Betty Batch (a dozen). Baking Betty’s is located at Fashion Island in the Atrium Court. For s’more information, visit

About Baking Betty’s
Baking Betty’s is not your ordinary bakery! We are a unique bakery boutique, whisking up fresh cookies and tasty treats daily one batch at a time. We feature the simple classic flavors, but we are known for putting a twist on some of America’s favorite desserts to create the most perfectly decadent dessert in one cookie, such as our delicious Banana Split, Strawberry Shortcake, Caramel Apple and the top selling S’more cookie.  All our cookies are made from scratch and baked fresh throughout the day! We use only premium ingredients, from the butter to the sugar to the chocolate, with no preservatives added. Great pride is taken in every single detail of our baking and each cookie is amazing in its own way.  They are simply the BEST you’ve ever had! One bite and you’ll see why we say they “Keep You Coming Back for “S’more”!

About Fashion Island
As Orange County’s premier coastal shopping experience, Fashion Island features exclusive specialty boutiques, world-class department stores and a diverse assortment of restaurants and cafes. With 15 million visitors a year, Fashion Island offers a sophisticated yet relaxed resort-like atmosphere that is distinctively Southern California, with pristine views of the Pacific Ocean.

Owned by Irvine Company, Fashion Island is home to Nordstrom, Bloomingdale’s, Bloomingdale’s Home Store and Macy’s – in addition to Orange County’s only Neiman Marcus, C. Wonder, Ella Moss, Trina Turk, Vince, Joie and Halston Heritage. Fashion Island also features acclaimed restaurants such as FIG & OLIVE, Red O by Rick Bayless, Lemonade, True Food Kitchen, R+D Kitchen and soon to open, CUCINA enoteca. For more information, please visit