EVER Opens First O.C. Boutique at Fashion Island

EVER, a popular contemporary brand for men and women, has opened its first Orange County boutique at Fashion Island. EVER is known as a premier luxury travel collection, featuring classic styles, quality construction and finishes, with a casual and timeless feel.

The 1,000 square foot store features the entire men’s and women’s collections of EVER including premium denim, t-shirts, sweaters, dresses, sweatshirts, boardshorts, leather jackets and outerwear. EVER also carries travel and fashion books along with accessories such as eyewear, footwear and a selection of unisex bags.

The store design reflects its contemporary collections, with the look of a raw and unpolished studio. Unfinished construction, mismatched paint shades and exposed framework lend to the modern feel.

Founded by Orange County native Jason Bleick in 2003, EVER now has three stores, with Fashion Island being the exclusive Orange County location. EVER’s trademark logo of a stylized tree inside a circle, signifies the Asian proverb, “Though a tree grows so high, the falling leaves return to the root.” According to Bleick, this reflects the EVER philosophy of embracing progress yet timelessness, to travel and return home.

Ever is located between Macy’s and the Iris Fountain and can be reached at (949) 719-2783. For more information, call the store or visit

As Orange County’s premier coastal shopping experience, Fashion Island features specialty boutiques, world-class department stores and a wide assortment of restaurants and cafes. Visited by more than 13 million people annually, Fashion Island offers a sophisticated yet relaxed atmosphere that is distinctively Southern California. Owned by Irvine Company, Fashion Island is home to Orange County’s only Neiman Marcus, as well as Bloomingdale’s, Bloomingdale’s Home Store and Macy’s. Nordstrom will open at the center in spring, 2010 and a west coast flagship of Dean & DeLuca will also open in the first half of 2010. For more information, please visit