Gaming Companies Grow in Irvine Spectrum

Irvine, Calif. (August 14, 2008)  – Irvine Spectrum® already features brand-name companies in the fields of financial services, technology and engineering. Add gaming to the growing list. 

Blizzard Entertainment, the world’s largest maker of video games, expanded into the 235,000 sq. ft. Alton Corporate Plaza earlier this year. In May, Obsidian Entertainment signed a lease for 36,000 sq. ft. at 8105 Irvine Spectrum Center, joining online developer Red 5 Studios, in the tower across the street from Irvine Spectrum Center. Also in Irvine Spectrum is K2 Networks and Ready at Dawn, a multi-player on-line gaming company that relocated from Santa Ana late last year.

In all, the growing industry occupies nearly 500,000 sq. ft. in Orange County, and most of the companies are in Irvine Spectrum.

“Irvine Spectrum is becoming Orange County’s cosmopolitan hub, offering all the energy and excitement of a downtown without the downsides of crime and traffic,” said Steve Case, Senior Vice President of Leasing for Irvine Company Office Properties. “It has a diverse array of industry-leading companies, an energetic shopping center with outstanding restaurants, great housing opportunities and a well-designed transportation system. It’s a feel unlike anywhere else in Orange County – or even Southern California.”

The video gaming industry, which posted $9.5 billion in sales in 2007, has been attracted to California from its inception, with about 40 percent of the jobs located here, according to the Washington D.C.-based Entertainment Software Association.

Popular games like Blizzard’s “World of Warcraft” attract millions of fans from across the globe, and “having dynamic companies like Blizzard, Obsidian, Ready at Dawn, K2 Networks and Red 5 Studios will likely attract other companies in this growing industry to Irvine Spectrum,” Case said.