Howard’s Appliances & Flat Screen Superstore Opening This Spring At The Market Place

One of Southern California’s oldest and most successful appliance stores, Howard’s Appliances and Flat Screen Superstore, will open this spring on the Irvine side of The Market Place. Howard’s will offer a new store design with more than 17,000 square feet of top brands of refrigerators, ovens, ranges and cooktops, microwaves, dishwashers, washers and dryers, plasma, LCD, LED, and 3D televisions.

Dubbed a Howard’s “Showcase” store, the new design will feature flat screen televisions on modular displays as well as fully equipped kitchen displays by Electrolux, Frigidaire, and G.E. The new customer-friendly layout will offer a large selection of easy-to-find products and is intended to ensure a customer’s shopping experience is educational and well informed by Howard’s knowledgeable sales staff.

The store will feature top brands of appliances including Frigidaire, Electrolux, G.E., Whirlpool, Samsung and LG. Howard’s also specializes in home electronics brands including Sony, Samsung, LG, and Panasonic.
Howard’s was founded in 1946 and is the largest independent retailer west of the Mississippi River specializing in appliance and flat screen television sales. The company has 10 stores in Southern California, including a Santa Ana store that will close when The Market Place location opens.

“Our business philosophy is to give customers the best value. This includes our guaranteed low price and attention to great customer service,” said Judy Lawrence, President and CEO of Howard’s. “We are very excited to join The Market Place and be positioned with other top retailers at this successful shopping center.”

Since 1946, Howard’s has been one of the top appliance stores in Southern California. For more information, please visit
Howard’s Appliances and Flat Screen Superstore will be located next to Office Max, at 13732 Jamboree Rd., off El Camino Real, in Irvine.

The Market Place, owned by Irvine Company, is located off the Santa Ana (5) Freeway and Jamboree Road in Irvine and Tustin. The Market Place offers 1.6 million square feet of more than 120 shopping and dining choices. For more information, visit

Irvine Company is a privately held company based in Newport Beach, California.

The company’s retail portfolio includes Fashion Island, Irvine Spectrum Center, The Market Place and 34 neighborhood and community centers.