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Irvine Company Apartment Communities Unveils Smartphone Website Designed and Developed by Sitewire

Irvine Company Apartment Communities, a leading owner and operator of exceptional apartment communities, today released a Smartphone-optimized version of its website for mobile users. Designed and developed by Sitewire, the site Rental-Living.com takes advantage of the emerging HTML5 standard to extend the award-winning desktop experience to mobile devices and provides users with a rich and interactive experience while on the go.

With approximately 115 apartment communities throughout the prime California regions of Orange County, West Los Angeles, San Diego and Silicon Valley, Irvine Company Apartment Communities is dedicated to helping consumers find homes they’ll love.

“We’re very excited to provide apartment seekers a mobile solution that will help them find their perfect new apartment home,” said Nicole Conniff, Irvine Company Apartment Communities’ Senior Director of Marketing. “We know that finding just the right place can seem like a daunting task at times, and that’s why we’ve organized our new mobile friendly site in a way that’s extremely intuitive, organized and easy to use.”

Conniff predicted that the company’s new Smartphone-optimized website will quickly become an important asset for many iPhone and Android mobile device users searching for their next apartment home. The site offers an array of helpful features, including:

• Robust search functionality
• Real-time pricing and availability
• Immersive photo galleries and videos
• GPS-enabled driving directions and maps
• Scheduling tool to book property tours

“As consumers transition a greater percentage of their web use from PCs to mobile devices, it is increasingly important for brands to provide optimized experiences, regardless of access device,” said Sean Bartlett, Director of Mobile Strategy at Sitewire. “Irvine Company Apartment Communities’ new site is a tremendous example of the power available via the mobile platform. We’re thrilled to offer consumers such an attractive and content-rich utility for their home search.”

About Sitewire

Sitewire is an interactive marketing agency that connects consumers and brands through meaningful digital experiences. Sitewire uses Local, Mobile, Social and Search channels to help our clients be Found, Liked and Known. For more information, please visit www.sitewire.net.

About Irvine Company Apartment Communities

Irvine Company Apartment Communities owns and operates approximately 115 apartment communities in Orange County, Silicon Valley, Los Angeles and San Diego. It is also the exclusive builder of new multi-family rental projects in its master-planned communities on The Irvine Ranch. For more information, visit www.Rental-Living.com.