Levity Entertainment Group Redefines the Comedy Club Experience for a New Generation of Fans and Foodies at its Flagship Venue
IRVINE, Calif., July 2014 – Levity Entertainment Group (LEG), the owners and operators of the iconic Irvine Improv, announce the grand opening of the longtime comedy club’s new and expanded location at Irvine Spectrum Center. Now located across from the Edwards IMAX theater, the bigger and better Irvine Improv includes a luxurious new showroom and the largest Umami Burger in Orange County and will define what a premium live entertainment experience should be. Boasting a state-of-the-art design in their 500-plus-seat theater, the Irvine Improv is the premiere destination for comedy in Orange County.
In a unique partnership, The Irvine Improv includes a standalone Umami Burger, the fourth and largest in Orange County. Umami Irvine is open seven days a week for lunch and dinner, serving their signature burgers, wine, beer and full bar. Umami Irvine also includes a bar and outdoor lounge featuring live music and restaurant service until 2 a.m. daily. The full Umami Burger menu, along with a few “Umami-fied” comedy club favorites, is available inside the showroom. Guests can dine at Umami Burger without seeing a show at all or devour Umami Burger favorites while watching a live show. Menu hits include The Manly Burger, Truffle Burger, and the new signature Maple-Bourbon Fried Chicken Sandwich, which comes complete with crunchy chicken breast, maple bourbon chipotle glaze, bacon lardons and roasted garlic aioli.
“Irvine Improv’s new home at Irvine Spectrum Center is ideal – it’s now located in a great stretch of prime dining and entertainment offerings,” said Stacie Ellis, senior director of marketing for Irvine Company Retail Properties. “That Irvine Improv is now bigger than ever with an all-new Umami Burger means it will deliver a terrific combination of food and entertainment together all under one roof.”
To celebrate the opening, the Irvine Improv is welcoming an all-star lineup of comedians throughout the month of August. Kicking off the celebrations, Gabriel Iglesias will headline on August 12, followed by Maria Bamford, David Spade, Ralphie May, David Alan Grier, and Carlos Mencia. Tickets are available at www.Irvine.Improv.com. The new Irvine Improv at the Irvine Spectrum Center is across from Edwards Irvine Spectrum 21 IMAX & RPX theater.
The Irvine Improv is the latest effort in LEG’s mission to elevate and redefine the comedy club experience for a new generation of fans. LEG is the owner and operator of many Improv comedy clubs across the country. Last month, LEG partnered with Irving Azoff and MSG Entertainment to fuel development and growth plans that will redefine and elevate live comedy from coast to coast.
To learn more about The Improv and other upcoming comics, please visit www.Improv.com.
About Levity Entertainment Group (LEG)
LEG is a leading media company with multiple platforms of content creation and distribution. LEG owns a portfolio of comedy clubs nationwide, represents over 75 artists, writers and lifestyle personalities, executes the digital strategies for over 125 comedy properties and performers, and produces television specials and series for broadcast and cable networks, including the hit series Iron Chef America and Food Network Star. Learn more about Levity Entertainment Group at http://leg-corp.com.
About The Improv
For 50 years, the Improvisation Comedy Clubs have remained the premiere stages for live comedy in the United States. Over the decades, the talent who have played center stage represents the “Who’s Who” of American Comedy, Acts included Richard Pryor, Billy Crystal, Andy Kaufman, Eddie Murphy, Jerry Seinfeld, Tim Allen, Jay Leno, Chris Rock, Ellen DeGeneres, Jamie Foxx, Adam Sandler, Dave Chappelle, and many more. Today, the Improv stage continues to be the most important live venue for new comedians.
Broadway producer Budd Friedman founded the Improvisation in New York City in 1963. Budd hoped for a place where Broadway performers could meet after their shows, an intimate setting where performers could simply eat, drink, and most importantly, sing. The Improvisation quickly gained attention as the gathering spot where young Broadway artists would hold sing-alongs into the wee hours.
Soon, comedians began to dominate the rotation and The Improvisation became the place for live comedy.
Future giants of American comedy all vied for stage time at the New York club.
A remarkable list of talent was building. Soon enough, audiences could catch the greats and soon-to-be-greats — George Burns, Robert Klein, George Carlin, Larry David, Richard Lewis, and Rodney Dangerfield.
For a young comedian, success at the Improv meant everything, and after 50 years, that is still the case today.
About Umami Burger
Founded by Adam Fleischman in Los Angeles in 2009, Umami Burger was named GQ’s Burger of the Year in 2010. Currently, there are more than twenty locations open in California and New York with additional locations planned across the country. Umami Burger is a wholly-owned subsidiary of Umami Restaurant Group, which also co-owns 800 Degrees Neapolitan Pizzeria. For more information on Umami Burger or Umami Restaurant Group, please visit umami.com.
About Irvine Spectrum Center
Irvine Spectrum Center is Southern California’s preeminent entertainment and lifestyle destination, visited by more than 17 million people each year. The center features Nordstrom, Macy’s and Target, along with more than 130 stores, restaurants and entertainment venues, including the country’s most successful Improv Comedy Club, as well as Orange County’s most popular movie theater, a 6,400-seat, 21-screen movie theater with an IMAX screen. For more information, please visit ShopIrvineSpectrumCenter.com