Oak Creek and Pelican Hill golf clubs exclusive OC venues for “Cool Clubs.”

NEWPORT BEACH, Southern California, September 10, 2008 – Though only a year old, Cool Clubs Golf ( has emerged as a trend setter and leader of the custom golf club fitting industry. Now, in an exclusive agreement with the Irvine Company, Cool Clubs’ services are only available in Orange County at the company’s two area golf clubs, Oak Creek Golf Club in Irvine and Pelican Hill Golf Club at The Resort at Pelican Hill in Newport Beach.

Cool Clubs uses cutting-edge, technology-driven analysis to turn custom fitting into an exacting science. It applies these technologies to highly detailed and intense fitting sessions to develop precisely the right clubs for the golfer – with the ultimate goal to significantly enhance the golfer’s performance on the golf course. 

“From the beginning, Pelican Hill Golf Club and Oak Creek Golf Club have offered an unsurpassed golf experience by combining the exceptional courses and stunning locations with the highest level of service and amenities,” said Steve Friedlander, general manager of golf operations for both clubs. “In bringing Cool Clubs’ innovative services exclusively to our guests, we have added another special amenity that sets our golf clubs apart.”

Using an array of specially designed machines and software, Cool Clubs intricately measures and calibrates a player’s swing dynamics, then matches it with equipment performance characteristics to determine the perfect club for the individual golfer. The process determines whether the player is well-matched with his/her current clubs, or whether adjustments are called for, as well as provides three recommendations for new clubs for the player: 1) Clubs that are available off-the-rack, 2) clubs that are available off-the-rack but with after-market shafts, and 3) the ultimate clubs, as used by pro tour players, with specialty heads and shafts.

“Our purpose is to help you play better golf and I know that the golfers we custom fit at Oak Creek Golf Club and Pelican Hill Golf Club will come back to tell us about the significant improvements to their game,” said Mark Timms, founder and CEO of Scottsdale-based Cool Clubs. “Professionals have long attained peak performance with custom clubs, but the difference can be even more dramatic with amateurs, whether beginners or advanced players.”

Timms is widely recognized as a leading figure in the custom-fitting world. In 2000, he founded Hot Stix which became an overnight phenomenon and had a dramatic impact on the fitting business. He went on to launch Cool Clubs in fall 2007, with former Williams-Sonoma President Patrick Cowell as his partner and the backing of a number of high-profile investors. The new company brought new and improved technologies to the table – and became another immediate phenomenon. Among those who invested in the start-up of Cool Clubs were financial mogul Charles Schwab, Wells Fargo Chairman Dick Kovacevich, Siebel Systems founder Tom Siebel, and George Roberts of Kohlberg Kravis Roberts & Co.

Fitting costs, which are per grouping of clubs, are: drivers $100 (1 hour); fairway woods and hybrids $100 (1 hour); irons $150 (1 ½ hours); and wedges $100 (1 hour). As an independent service provider, Cool Clubs’ data base for matching player and equipment includes the latest, most-advanced equipment from all of the world’s leading manufacturers. A set of custom clubs may have different brands for drivers, woods and putters, and even the components of a individual club may be from different manufacturers. For a fitting appointment at Oak Creek Golf Club or Pelican Hill Golf Club, please call 888-284-9292 or 949-677-0844.

The custom fitting is performed inside a mobile van and a tent booth on the driving range, which are outfitted with $500,000 in technology. Adjustments may be done on-site, while the making of new clubs and changes to existing clubs such as installing a different shaft are handled at Cool Club’s main facility in Scottsdale.

Among the cutting-edge technologies used by Cool Clubs are V1-8Cam video analysis, which simultaneously captures eight angles of video streams allowing the fitters to more accurately see and precisely evaluate performance to determine optimal club specifications; and TrackMan™, the new standard for ball and club measurement based on Doppler radar technology that measures exact three- dimensional club movement and provides precise data on the ball launch, flight and landing.

Pelican Hill Golf Club is one of the nation’s premier golf clubs with two 18-hole courses by Tom Fazio with incredible ocean views from nearly every hole. The clubhouse features dramatic classical architecture, luxurious men’s and women’s locker rooms and lounges, Pelican Grill restaurant and bar with ocean-view al fresco dining, an espresso bar and a golf shop offering the latest golf fashions.

The all-inclusive, full-service practice facility – which is steps away from the golf shop and includes target greens, sand bunkers, approaches, roughs and fairway turf – gives players an advance glimpse of the design elements Fazio incorporated into the courses. Tour-event Nike One Platinum practice balls are waiting without guests having to ask for them. Once ready to play, golfers depart in a golf cart right from the practice area and reach the first tees by driving over the resort’s stunning and iconic entrance: a classically designed bridge that appears as if it could span the Arno River in Florence.

Pelican Hill Golf Club was the first component to open of The Resort at Pelican Hill, the extraordinary destination resort under construction in Newport Beach. The masterpiece in the making promises to set a new paradigm for style, comfort and beauty among the world’s finest resorts. It will blend the principles of Italy’s most renowned Renaissance architect, Andrea Palladio, with chic California casual elegance. Boasting expansive views of the Pacific Ocean and one of the most serene and pristine seaside locations in Southern California, it will feature 128 beautifully appointed villas; 204 luxurious bungalows; a rejuvenating spa with 22 treatment rooms; world-class restaurants; and an iconic, perfectly circular “Coliseum” pool with tiered decks and luxurious cabanas. A member of The Leading Hotels of the World, the resort will open Nov. 26, 2008. For more information, log on to

Oak Creek Golf Club boasts an 18-hole, Tom Fazio-designed course named after the beautiful creek that runs through it. Welcoming golfers of all skill levels, it features tapered fairways, picturesque greens, beautiful lakes and bull-nose carved bunkers. The 20,000-square-foot Hacienda Rancho-style clubhouse features the Golf Shop on one side of its signature bell tower and the inviting

Oak Creek Café on the other. The state-of-the-art practice and teaching center offers 65 lighted Bermuda grass tee boxes for day and evening use, two putting greens, a practice chipping green, and a large practice bunker.

Irvine Company Resort Properties owns and manages the finest resort and leisure destinations on the Newport Coast and in the City of Irvine. In addition to The Resort at Pelican Hill and Oak Creek Golf Club, the portfolio includes The Island Hotel Newport Beach, the city’s landmark property and only AAA Five Diamond hotel; Hyatt Regency Irvine, the city’s only Four Diamond hotel; and several of the finest marinas in Newport Harbor and Northern California.