Oakley O Store Unveils New Retail Concept At Irvine Spectrum Center

The Oakley O Store has unveiled a new retail concept at Irvine Spectrum Center showcasing the brand’s renowned innovation and style. The new O Store design offers a brand immersion experience that highlights the company’s finest performance tech¬nologies and lifestyle fashion creations.

“The world’s best athletes and those who appreciate definitive style know all about Oakley’s coveted product designs, but we needed a fresh retail approach to address the many customers who have yet to discover the art of Oakley innovation,” said Colin Baden, presi¬dent of the company. “The redesign of the Irvine Spectrum Center O Store offers a more interactive experience, combining multiple plasma screens with open eyewear displays that put products within immediate reach of customers.”

The new retail concept features open architecture with an edgy design behind a magnificent glass storefront. Special care has been taken to maximize the customer experience, from eyewear selection to apparel shopping.

As part of the interactive experience, the Irvine Spectrum Center O Store allows customers to design their own eyewear and walk away with their own unique creation. Multiple lens and frame component colors are available for nearly 20 different styles of Oakley eyewear.

The company’s most in-demand optical products are on display at the Irvine Spectrum Center O Store, including premium sport designs such as Radar®, Flak Jacket® and the new Enduring®, the world’s first performance eyewear designed exclusively for women. Innovative lifestyle designs such as the company’s Gascan® are available, as well as fashion creations in the popular Oakley Women’s line.

Additional optical products featured at the O Store include prescription eyewear, goggles, and electronics integrated into eyewear frames. Customers can also explore Oakley’s distinc¬tive apparel designs, footwear, timekeeping instruments and accessories.

Irvine Spectrum Center’s Oakley O Store, the only one of its kind in Orange County, is located in the paseo near Yard House and The Improv. The store can be reached at (949) 788-0255.

Irvine Spectrum Center, owned by The Irvine Company, is located where the San Diego (405) Freeway and the Santa Ana (5) Freeway meet in Irvine. Irvine Spectrum Center offers a unique mix of shopping, dining and entertainment in a beautiful Spanish-themed atmosphere, including Edwards Irvine Spectrum 21 Cinemas, Nordstrom, Macy’s, Target, H&M and more than 120 other specialty stores, restaurants and other entertainment venues. For more information call (949) 753-5180 or visit