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Peek… Aren’t You Curious Opening At Fashion Island

Peek…Aren’t You Curious has opened its first Orange County store at Fashion Island. Peek… Aren’t You Curious features a collection of simple yet luxurious and sophisticated children’s clothing for newborns through age 10. The boutique will celebrate its opening on Thursday, April 17 from 1 to 5 p.m. with treats, refreshments, and art easels and paints to encourage children and adults alike to “play Picasso.” A percentage of the proceeds from that day’s sales will be donated to Art & Creativity for Healing, an organization specializing in therapeutic art programs for children.

Founded by former Lucky Jeans and Gap executives, Peek clothing mirrors the contemporary adult marketplace and is characterized by qualities that adults demand in their own wardrobes: thoughtful details, quality materials and workmanship, and stylish finishing work. Sourcing beautiful fabrics and prints from around the world, the Peek team creates clothes that are both high-quality and functional, easily mixed and matched, and designed to appeal to a child’s sensibility as well as please a parent’s sense of style.

The Peek line is currently presented in sub-brands, for girls the lines include Fleur des Champs, Surf Royalty, Craft Dungarees and Sgt. Fletcher. Lines for boys include Surf Royalty, Craft Dungarees, Sgt. Fletcher and Williams and Sons. Little Peanut is the line carried for infants.

This is the fourth store for Peek. The boutique is located in the paseo between the Carousel and the Iris Fountain and can be reached at (949) 719-7738. For more information, visit www.peekarentyoucurious.com.

Fashion Island, owned by The Irvine Company and located on the Newport Beach coast, is Southern California’s premier luxury coastal shopping destination. Fashion Island has nearly 200 unique and designer boutiques, restaurants and Orange County’s only Neiman Marcus, Kate Spade and Juicy Couture, as well as Bloomingdale’s, Bloomingdale’s Home Store and Macy’s. Nordstrom will open at the center in spring, 2010. For more information visit www.ShopFashionIsland.com.