Pelican Hill® today announced the appointment of Frank Ashmore to the position of director of sales and marketing. Bringing more than two decades of hospitality expertise to this role, Ashmore will lead the Resort’s sales and marketing efforts, overseeing leisure sales and group meetings business.
“In continually striving to expand our foothold as one of the finest luxury Resorts in the world, we are pleased to welcome Mr. Ashmore to the Pelican Hill team,” said Giuseppe Lama, Managing Director of Pelican Hill Resort. “His superb leadership approach and international experience will undoubtedly enhance Pelican Hill’s global prestige as the top destination for casually chic coastal escapes, featuring gracious personalized service, luxurious accommodations, world-class golf, a Five-Star spa and superior Epicurean Experiences.”
Prior to joining Pelican Hill, Ashmore contributed to the strategic repositioning of one of Arizona’s most iconic resorts, The Wigwam, a Destination Hotels & Resorts property located in the West Valley of Greater Phoenix. As director of sales and marketing for The Wigwam, Ashmore oversaw rebranding initiatives across marketing, public relations, sales, catering and revenue management, in association with the 82-year-old property’s $7-million rejuvenation.
Previously, Ashmore held several posts with Atlanta, Ga.-based West Paces Hotel Group, a luxury hotel management company. He initially served as director of sales and marketing, contributing to the strategic implementation of two new luxury hotel brands that included Solís Hotels & Resorts, and Capella Hotels & Resorts. Next, as general manager of the GreaterPhoenix area’s Carefree Resort & Villas, he successfully repositioned the conference resort as a full-service leisure and business hotel. After that, Ashmore became corporate operations director for West Paces Hotel Group.
Earlier in his career, Ashmore held various positions with the The Ritz-Carlton Hotel Company, ultimately serving as director of sales and marketing for The Ritz-Carlton Phoenix. He earned a Bachelor of Arts degree in economics, with minors in marketing and human resources, from University of Michigan-Dearborn.
About Pelican Hill®
Set on 504 acres by the Pacific Ocean in Newport Beach, Pelican Hill features: 128 two-, three- and four-bedroom villas with magnificent coastal views and an unparalleled array of appointments, immersing guests in the absolute finest of everything; 204 luxuriously appointed bungalow guest rooms and suites with private terraces; a rejuvenating Five-Star spa with a menu of the world’s most celebrated therapies; world-class restaurants including Andrea serving authentic Northern Italian cuisine; an iconic “Coliseum Pool,” one of the largest circular pools anywhere with tiered decks and luxurious cabanas; and Pelican Hill Golf Club with 36 dramatic holes by Tom Fazio, nearly all with ocean panoramas. A Five-Diamond destination, Pelican Hill has earned acclaim in Andrew Harper’s Hideaway Report “500 Favorite Hotels in the World™” (2011), as Condé Nast Traveler’s #1 California Golf Resort (2011) and #22 among the “Top 100 Best in the World” (2010 Readers’ Choice Awards). Travel + Leisure also ranked Pelican Hill among its “500 World’s Best Hotels” (2011).
The Irvine Company Resort Properties owns and manages the finest resort and leisure destinations in Newport Coast and the City of Irvine. In addition to Pelican Hill, the portfolio includes the Island Hotel Newport Beach, the city’s landmark property and only AAA Five Diamond hotel; Hyatt Regency Irvine, the city’s only Four Diamond hotel; Oak Creek Golf Club in Irvine, featuring a challenging, Tom Fazio-designed public golf course; and several of the finest marinas in Newport Harbor and Northern California.
About the Irvine Company
The Irvine Company is an internationally renowned real estate development company known for its award-winning master-planned communities, its vast portfolio of high-quality investment properties and its leadership in conservation and natural resource management. The growing real estate portfolio encompasses office, apartment, retail and resort holdings located throughout California’s premier markets, including assets in San Diego, Orange and Los Angeles Counties, and holdings in Northern California. As a steward of some of America’s most beautiful and scientifically important open space and parklands, the company has donated more than half of the historic 93,000-acre Irvine Ranch in Orange County — 50,000 acres — to permanently preserve these lands. The U.S. Department of Interior and the State of California have designated these parklands as “Natural Landmarks,” one of the most prestigious land preservation designations. The privately held, diversified company traces its roots to the 1860s with the formation of The Irvine Ranch® from Mexican and Spanish land grants.