Pink Laundry Opens At Newport Coast

Newport Coast, California, September 23, 2008 – Pink Laundry, a contemporary women’s boutique, has opened its second Orange County location at Newport Coast Shopping Center. The 1,550 square foot boutique carries designer apparel, accessories and unique gifts. 

Pink Laundry features designer collections including Alice & Olivia, Nanette Lepore, Splendid, Corey Lynn Calter, Geren Ford, Hudson and Ella Moss, among others.
Casual and dressy footwear by Por la Victoire, Sam Edelman, Frye, and Jeffrey Campbell are carried, as well as handbags by Laura Mathews, Juicy and Bodhi. For the young fashionista, there is a selection of baby and children’s items from Haute Stuff, Kingsley, Junkfood, My Blankee and more.

The boutique has exclusive, one of a kind vintage cross necklaces from designer Gloria Bass, as well as brightly colored enameled jewelry by Janna Connor, and long necklaces with semi-precious stones by Tiger Lily. Pink Laundry also carries an assortment of gift items including beautiful frames embellished with rhinestones, decorative candles, shells and more.

“Our goal was to create a girlie and glamorous atmosphere with fun vintage decor for a unique shopping experience,” said Bethany Herms, co-owner of Pink Laundry with her mother-in-law, Susan Herms. “The Newport Beach shopper is fashion savvy and trend conscious, and Pink Laundry is a perfect fit for the area.”

Pink Laundry is open Monday through Friday from 10 a.m. to 6:30 p.m., Saturday from 10 a.m. to 6 p.m., and Sunday from 11 a.m. to 5 p.m. The store is located in Newport Coast Shopping Center at 21159 Newport Coast Drive, at San Joaquin Hills Road, in Newport Coast. The store can be reached at (949) 640-2206.

Newport Coast Shopping Center, owned and managed by The Irvine Company, is located at San Joaquin Hills Road and Newport Coast Drive in Newport Beach. The shopping center is anchored by Pavilions and has 20 other stores, services and casual dining restaurants. For more information, visit