Roberta Roller Rabbit Set To Open First OC Store At Fashion Island

Fashion Island has announced that it will open another Orange County exclusive this summer when Roberta Roller Rabbit unveils its first OC boutique at the coastal shopping center. Roberta Roller Rabbit is known for its colorful, chic clothing, accessories and home furnishings for children and adults.

Roberta Roller Rabbit was inspired by a fairy tale that captured owner Roberta Freymann’s love for children and their fanciful spirit. Launched in 2003 with a collection of colorful hand block printed kurtas, the relaxed, resort-inspired lifestyle brand has evolved into clothing for men, women, and children as well as home furnishings, upholstered and hand painted furniture, lifestyle accessories and more.

Upon entering Roberta Roller Rabbit, customers will be immersed in a delightful world of colors, prints and textures. The boutique walls will be painted the brand’s signature sunny yellow to compliment the merchandise mix and reflect Roberta’s whimsical outlook, vivid imagination and effortlessly sophisticated style.

Each store offers a range of hand block printed pieces created and produced by Roberta with artisans in India. Graphic, floral, and other print types are named after characters in Roberta’s life, while the wildly popular animal prints such as monkeys, elephants and fish are named for themselves.

The apparel assortment includes her essential kurta-style dresses, kimonos, swimsuits, pajamas, beach hats, bags, and accessories; home décor product offerings include napkins, tablecloths, placemats, plates, napkin rings, bedding, quilts, pillows, rugs as well as upholstered furnishings: slipper chairs, daybeds and ottomans. For those who want to design their own, block printed fabric is available by the meter. 

Roberta Roller Rabbit will be located in Fashion Island’s Atrium Court, adjacent to Atrium Lawn.

As Orange County’s premier coastal shopping and dining experience, Fashion Island features specialty boutiques, world-class department stores and a wide assortment of restaurants and cafes. Visited by more than 13 million people annually, Fashion Island offers a sophisticated yet relaxed atmosphere that is distinctively Southern California. Owned by Irvine Company, Fashion Island is home to Orange County’s only Neiman Marcus, as well as Nordstrom, Bloomingdale’s, Bloomingdale’s Home Store and Macy’s. For more information, please visit