Slapfish To Open At University Center In Irvine

Adding to University Center’s diverse dining lineup, Slapfish will join other new restaurants such as Mendocino Farms, Eureka! and Tender Greens 

IRVINE, Calif., March 2015 – Slapfish, the modern seafood shack founded by Chef Andrew Gruel, is slated to open a new location at University Center late spring.

“University Center has quickly become a culinary hub with a freshly updated and diverse dining roster,” said Stacie Ellis, senior marketing director for Irvine Company Retail Properties. “We are excited to give diners even more choices with the addition of a local O.C. restaurant brand like Slapfish.” 

The food truck-turned-restaurant presents an American seafood experience that revolves around fresh, sustainable fish that’s prepared simply and delivers big flavors. Chef Andrew Gruel’s ocean-fresh menu emphasizes bold flavors with seafood sourced from well-managed suppliers of eco-friendly seafood. To complement Slapfish’s commitment to sustainability, the store will make use of reclaimed materials and strive to earn the 3-Star Certification from the Green Restaurant Association achieved at its other locations.

Known for serving only the freshest fish and shellfish, a constantly changing chalkboard at the front of the restaurant names the Daily Fish options which can be served on a salad, in a sandwich with lettuce, tomato, and your choice of sauce on brioche bread, or as a plate served with rice and salad. Signature dishes include: the Ultimate Fish Taco, served grilled or crispy with your choice of Daily Fish, cabbage, avocado puree and pickled onion in a corn tortilla; the Clobster Grilled Cheese, half crab half lobster, melted cheese and tomato topped with Slapfish’s original “awesome sauce” and the Surf n Turf Lobster Burger, a griddled beef patty smothered in lobster and creamy caramelized onions. A selection of snacks, including Chowder Fries, Housemade Pickles, Handcut Fries and Creamy Lobster Dip, complete the modern seafood menu.

University Center has recently seen a wave of new restaurant and fast-casual food concepts, including Chick-fil-A, Eureka!, Snow Monster, Stax Cookie Bar and Tender Greens. Mendocino Farms will also be opening its second Orange County location at University Center in summer. 

About Irvine Company Retail Properties

The Irvine Company Retail Properties owns, develops, reinvests and manages regional, neighborhood and community centers in Newport Beach, Irvine and Silicon Valley. 

With three distinguished regional shopping centers including Fashion Island, Irvine Spectrum Center and The Market Place – along with 36 neighborhood and community centers – Irvine Company Retail Properties is the coastal California destination for shopping, dining and entertainment.

Recent additions to the retail portfolio include: Nespresso, Urban Decay, SoulCycle, TLT Food, Urban Seoul, BRIO Tuscan Grille, Del Frisco’s Grille, Settebello Pizzeria Napoletana, Babette’s and more. For more information, please visit