Splendid® Brand Announces The Opening Of Its Third Retail Boutique

Splendid® brand announces the opening of its third standalone retail outpost at Fashion Island in Newport Beach, CA. The boutique will open in September 2010, serving as the third space dedicated exclusively to the Splendid® brand’s offerings, establishing a destination for experiencing the lifestyle brand in Orange County.

Founded in 2002, the Splendid® brand is the culmination of founder and designer Moise Emquies’ search to find the softest fabric and most color-absorbing yarns in the world in order to create the ultimate t-shirt. The brand began as a full t-shirt collection with nine basic bodies and has since grown to become an extensive collection of tanks, thermals, dresses, shorts and more. With each season, the Splendid® brand has expanded to include new silhouettes, new fabrics, and new lines.

The 2200 -square-foot store will house all of the line’s collections — Splendid, for women; Splendid Mills, for men; Splendid Girl; and Splendid Littles, for babies — in a greater range of shades and styles, highlighting the breadth of color that first made the brand a cult favorite. 

“We are excited to announce the opening of our third retail location at Newport Fashion Island, bringing the Splendid® brand and signature lifestyle direct to consumers in the Orange County region,” states President Jonathan Saven. “The store is designed to make visitors feel instantly at home in an environment as comfortable as the collection.”

Located at 225 Newport Center Drive in Newport Beach, the boutique will boast a green wall of living vegetation and the storefront will be comprised of floor-to-ceiling glass doors that contribute to the light, open aesthetic of the space. A blank backdrop of raw, European white oak floors, white plaster walls and white lacquer shelves transform the Splendid® brand collection itself into a prominent design element, making the color of the clothes a focal part of the store.

About Splendid: Founded in 2002, the Splendid® brand is the culmination of a ten year quest to create the ultimate t-shirt. The success in designing such a soft material resulted in what is now a complete lifestyle collection of ultra-comfortable styles for the entire family, found currently at its flagship on Robertson Boulevard in the brand’s hometown of Los Angeles, in the Aventura boutique, and at high-end department and specialty stores nationwide and online. For more information, visit

About VF: VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler(R), The North Face(R), Lee(R), Vans(R), Nautica(R), 7 For All Mankind(R), Eagle Creek(R), Eastpak(R), Ella Moss(R), JanSport(R), lucy(R), John Varvatos(R), Kipling(R), Majestic(R), Napapijri(R), Red Kap(R), Reef(R), Riders(R) and Splendid(R).

VF Corporation’s press releases, annual report and other information can be accessed through the Company’s home page,
About Fashion Island: As Orange County’s premier coastal shopping and dining experience, Fashion Island features specialty boutiques, world-class department stores and a wide assortment of restaurants and cafés. Visited by more than 13 million people annually, Fashion Island offers a sophisticated yet relaxed atmosphere that is distinctively Southern California.

Owned by Irvine Company, Fashion Island is home to Orange County’s only Neiman Marcus, as well as Nordstrom, Bloomingdale’s, Bloomingdale’s Home Store and Macy’s. For more information, please visit