Storymakery™ set to open at Irvine Spectrum Center

The first store of its kind, Storymakery will offer a retail experience where children can create and self-publish their own books 

IRVINE, Calif. (October 19, 2015) – Storymakery, set to open this month, will be where children can come to create and publish their own storybooks. 

Designed to encourage a child’s creativity, cognitive and artistic expression, Storymakery will offer a unique retail experience to help record and preserve a child’s imagination  for a lifetime.

“Not only is this a fun and entertaining concept for young children, but it can be a great educational tool as well,” said Easther Liu, chief marketing officer for Irvine Company Retail Properties. “Storymakery will be the perfect excursion for families and children.”

Ranging from a 20 minute to one-hour visit, children will be able to use Storymakery’s kid-friendly technology to do one or more of the following:

  • Design a storybook character 
  • Work one-on-one with a staff “muse” to create a story at the Writing Studio 
  • If short on time, design their very own poster
  • Publish the story as a book and take it home

“In addition to providing the first self-publishing experience for children, Storymakery allows characters to live beyond the book.  They can create a series of adventures around their character, order character merchandise, and give their books as gifts to friends and families.  The possibilities are endless, “ adds Payal Kindiger, CEO, Founder of Storymakery. 

Storymakery will be located between Giant Wheel and Target, across from Pressed Juicery. 

About Irvine Spectrum Center
Irvine Spectrum Center is one of Southern California’s most popular entertainment and lifestyle destinations, visited by more than 17 million people annually. The center features Nordstrom, Macy’s and Target, along with more than 130 stores, restaurants and entertainment venues, including the country’s most successful Improv Comedy Club, as well as Orange County’s most popular movie theater, a 6,400-seat, 21-screen movie theater with an IMAX screen. Recent additions include: CREAM, Pressed Juicery, BRIO Tuscan Grille, Del Frisco’s Grille, Umami Burger, TLT Food, LYFE Kitchen and Sports Authority. For more information, please visit