Orange County will continue its trend-setting status known nationwide when Style Week Orange County returns with Project Runway alumni Nick Verreos and an unprecedented fashion partnership with iconic luxury brand Cadillac. Nearly 10,000 style-savvy visitors are expected to attend the fashion exhibits, runway shows and in-store events Monday, Sept. 27 to Sunday, Oct. 3 at Irvine Spectrum Center.
Highlights of the week will include two runway shows created by seven recent graduates from FIDM/ Fashion Institute of Design & Merchandising. Each designer is creating “a first” for Cadillac, Cadillac Couture: Red Carpet Gowns, a glamorous fashion show inspired by the car company’s art and science design philosophy. Verreos, a FIDM alumni and Fashion Design Instructor, will emcee the Cadillac Couture.
The Needle & Thread show will feature seven collections with 35 exciting designs created by the FIDM designers for Ezekiel. A panel of industry and celebrity judges, including Verreos, will select a winner, whose designs will be featured in Ezekiel’s Spring collection.
Throughout the week, shoppers can also take advantage of Stylish Rewards, where customers who spend $150 or more in select retail stores can redeem their receipts for a $20 Irvine Spectrum Center gift card, while supplies last. (Rules & restrictions will apply see Guest Services for more details and a complete listing of stores.) Several in-store events will also take place during the week.
Beginning Sept. 27, visitors to Irvine Spectrum Center can enjoy the FIDM Design School in Action, featuring a fashion exhibit by FIDM students. Customers will also have the opportunity to participate in free hands-on demonstrations, and buy FIDM merchandise such as tee shirts, sweatshirts and hats.
Style Week Orange County highlights will include:
Fri., Oct. 1, 3:30 – 5:30 p.m. FIDM instructors will give a behind-the-scenes look into the concept and production of a garment in the FIDM Design School in Action. Watch a designer sketching and illustrating; draping a three-dimensional design; see the patternmaker uses sketches and draping to make the pattern; and observe the garment being assembled with an industry standard machine.
Fri., Oct. 1, 6 p.m. Rack Rave – A stylish VIP party and fashion carnival with a red carpet, giveaways, and seven style vignettes showing fall’s hottest looks, latest fashions, beauty tips and more. Special guests Nick Verreos, OC
designer Michele Genevieve of Hollywood Million Denim, Needle &
Thread contestants and others will be on hand to mingle with guests.
Vignettes will be presented at 7:30 p.m. by Nordstrom, Macy’s, Active
Ride, Kaitlyn, Forever 21, Metropark and Max Studio.
Fri., Oct. 1, 7 p.m. NIKOLAKI Design Collection – Project Runway alum Nick Verreos and David Paul present their Spring 2011 couture collection.
Fri., Oct. 1, 7:20 p.m. Cadillac Couture: Red Carpet Gowns, a unique fashion presentation inspired by Cadillac vehicles and designed by FIDM Fashion Design Graduates.
Oct. 2, 1 – 5:30 p.m. Meet well-known fashion designers and learn about how they made their mark in the fashion industry, in the FIDM Design School in Action. FIDM instructors will again give a behind-the-scenes look into the concept and production of a garment in the FIDM Design School in Action.
Sat., Oct. 2, 7 p.m. Nordstrom Fall 2010 – A runway show highlighting the best fall trends, followed by in-store events and special offers for customers.
Sat., Oct. 2, 8 p.m. Cadillac Couture: Red Carpet Gowns will repeat on this night.
Sat., Oct. 2, 8:15 p.m. Needle & Thread – Active Ride and Ezekiel again partner on this competition, where seven FIDM Graduate Designers will present five original looks each for the Ezekiel Spring 2011 Collection. A panel of industry and celebrity judges, including Nick Verreos, will select a
winner, whose designs will later be featured in the Spring collection.
Ezekiel will then showcase its Spring looks following the competition.
The third annual Style Week Orange County continues the tradition that Irvine Spectrum Center has created, showcasing emerging designers and notable style makers from Orange County. Past events have featured appearances by celebrity designer Lauren Conrad, Olympic medalist Gretchen Blieler, Adam Saaks of Ed Hardy, and others. This will be the second appearance by Project Runway alum and red carpet staple Nick Verreos.
“Style Week Orange County has set a precedent as the area’s must-attend fashion event,” said Stacie Ellis, Marketing Director of Irvine Spectrum Center. “Both Orange County and Irvine Spectrum Center are proven trend setters and style leaders and we’re proud to showcase the latest fashions and emerging brands that our sophisticated customers demand.”
The Rack Rave and fashion shows will take place in Giant Wheel Court at Irvine Spectrum Center, with seating on a first come, first serve basis. Standing-room-only areas are also available.
For more information on Style Week Orange County and the in-store events planned, please visit www.StyleWeekOC.com, become a fan at www.facebook.com/irvinespectrumcenter, or follow at http://twitter.com/StyleWeek_OC.
Irvine Spectrum Center draws more than 15 million visitors annually to Edwards Irvine Spectrum 21, Nordstrom, Macy’s, Target, H&M and more than 130 other specialty stores, restaurants and entertainment venues. For more information, please visit www.ShopIrvineSpectrumCenter.com.