Fashion Island in Newport Beach to serve as home to O.C.’s first Sushi Roku, which will serve contemporary sushi and modern Japanese cuisine
NEWPORT BEACH, Calif., April 2015 – Orange County will soon be home to Sushi Roku, a contemporary sushi experience unlike any other in the region. With a menu of fresh, global ingredients presented in one-of-a-kind dishes, Sushi Roku transcends borders while still respecting Japanese tradition. The first concept to debut in Orange County from Innovative Dining Group, Sushi Roku’s sixth location is slated to open at Fashion Island in Newport Beach in June 2015.
“We’re thrilled to be able to bring what’s been considered the pioneer of contemporary sushi to Fashion Island,” said Easther Liu, Chief Marketing Officer of Irvine Company Retail Properties. “Sushi Roku comes from a pedigreed restaurant group and our guests will be able to enjoy an unparalleled sushi experience.”
Sushi Roku uses the finest, freshest fish from around the globe with the kind of artistry that can only be executed by a seasoned sushi chef. Certified sake sommeliers and mixologists have crafted a diverse and exceptional beverage menu to complement the cuisine.
“We’ve been looking forward to making our debut into Orange County’s vibrant dining scene for quite some time,” said Lee Maen, Partner at Innovative Dining Group, the parent company for Sushi Roku. “We are excited to share our modern approach to Japanese cuisine as well as Roku’s outstanding level of hospitality at this stunning location at Fashion Island.”
EAT + DRINK
At the heart of the Sushi Roku menu is fresh seafood, hand-selected at the fish market every morning. The seafood is featured in the restaurant’s sashimi and nigiri sushi offerings, which include more than two dozen fish with traditional favorites such as fresh toro, uni, and hamachi. The restaurant also features a selection of signature rolls, ranging from Crunchy Spicy Tuna with avocado and Baked Lobster in creamy miso sauce, to the more intricate Katana Roll with spicy tuna and shrimp tempura topped with tuna and yellowtail. Sushi Roku’s fresh fish can also be enjoyed in a selection of hand and cut rolls.
To begin the meal, the menu features both hot and cold plates, which come from the “Garden,” “Sea,” and “Farm.” Offerings include unique dishes like Kimchee Cucumber Sunomono, Fluke Kumquat Sashimi with yuzu vinaigrette, and Sushi Roku’s signature “Hanabi,” which is spicy tuna on crispy rice. The menu also offers Japanese Salads, including an Organic Kale Salad with king oyster mushrooms, crispy shiitake, and ginger plum vinaigrette.
The restaurant’s entrees incorporate Japanese Bincho Charcoal, a traditional high-quality kilned Japanese oak that delivers an intense heat to the menu’s Filet Mignon with Ginger Teriyaki Sauce, “Ji-Dori” Free-Range Chicken, and Grilled Salmon with Roku BBQ Sauce. In addition to a selection of soups, noodles and rice, Sushi Roku’s Fashion Island location will see the addition of a Katana Robata section on the menu, with the options of five skewers – Filet Foie, Kobe Black Pepper, Shrimp Bacon, Sea Bass, and Chicken.
Sushi Roku has been recognized for its vast selection of sakes in all styles and price ranges, and this Sake Program will offer a greater variety of 300ml bottles and more sake-by-the-glass options. Guests will have the opportunity to partake in one of two Sake Tasting Flights – one with a traditional tasting of Junmai, Ginjo, and Daiginjo, and the other, with more playful options, including flavored sakes and Nigori, and sparkling varieties, such as an effervescent Star Rabbit Blueberry Sparkling Sake from Ume No Yado Brewery in Nara.
The wine list specializes in labels from around the world that pair well with Japanese cuisine: crisp whites, including bottles of premium French Champagnes and full-bodied reds. The bar will feature a wide variety of specialty cocktails from in-house mixologists and signature fusions prepared with fresh-squeezed juices and premium seasonal ingredients. Among its craft cocktails is Sushi Roku’s own take on the Moscow Mule called the Far East Mule, created with Bombay Sapphire East Gin, fresh lime juice, Thai basil, cucumber, and ginger beer; there’s also a unique scotch and sake cocktail called the Salary Man, featuring Dewar’s 12 scotch, Daiginjo sake, sour mix and raspberry-cilantro mash.
Sushi Roku’s happy hour menu will feature $3 to $6 bites, including edamame with truffle butter, seared Albacore sashimi with crispy onions, and pork kakuni sliders, all of which can be paired with a fine selection of $3 beers and $4 to $7 cocktails and wines.
STYLE + VIBE
Sushi Roku Fashion Island will feature a 129-seat dining room, 16-seat sushi bar, 15-seat bar with 18-seat lounge and 40 seats for patio dining. The 5,100-square-foot restaurant will speak to the sophisticated sensibility for which Innovative Dining Group’s concepts are known, while highlighting natural elements that imbue the space with an understated elegance. Upon entering the restaurant, guests will be greeted by a custom chandelier inspired by sister concept Katana Robata and Sushi Bar. Soothing earth tones will be seen throughout the space with porcelain wood grain floors, stained oak-slat ceiling, warm teak exterior and windows, an 8-foot bamboo forest-inspired wall and walnut around the sushi bar. In addition, the sushi bar will feature a unique knife-edge lit ceiling and the main bar will feature a custom, organic lit sculpture hanging above. Other features to note: a hand-painted, 20-foot Japanese glass screen, locally-made tiles and lighting and custom-made painted spindles on the perimeter of the restaurant.
Sushi Roku Fashion Island will be located at 327 Newport Center Drive in Newport Beach (adjacent to Macy’s, across from True Food Kitchen). For more information about Sushi Roku’s menu and other locations, visit www.sushiroku.com.
About Sushi Roku
Innovative Dining Group’s Sushi Roku has been at the forefront of the sushi revolution since it first opened its doors in 1997, redefining Japanese cuisine by fusing centuries-old culinary traditions with contemporary accents in a trend-setting environment. Sushi Roku specializes in inventive and globally inspired Japanese cuisine overseen by Executive Sushi Chef Hiroshi Shima and boasts locations in Hollywood, Santa Monica, Pasadena, Newport Beach, Las Vegas, NV, and Scottsdale, AZ.
About Innovative Dining Group
Innovative Dining Group (IDG) operates twelve of the most popular and successful restaurants and lounges in Los Angeles: Sushi Roku (with locations in Hollywood, Santa Monica, and Pasadena), BOA Steakhouse (with locations in West Hollywood and Santa Monica), Katana in West Hollywood, Robata Bar in Santa Monica, and Soleto Trattoria & Pizza Bar in Downtown Los Angeles. The company also operates a Sushi Roku at the Forum Shops at Caesars Palace in Las Vegas, and another at the W Scottsdale. In addition, IDG opened two concepts at LAX airport: B Grill by BOA Steakhouse in partnership with Areas USA, and Luckyfish in partnership with Star Concessions. All of IDG’s venues reflect bold, modern interpretations of traditional concepts, reflective of the company’s dynamic partners. For more details please visit IDG’s website or Facebook page.
About Fashion Island
As Orange County’s premier coastal shopping experience, Fashion Island features exclusive specialty boutiques, world-class department stores and a diverse assortment of restaurants and cafes. With 15 million visitors a year, Fashion Island offers a sophisticated yet relaxed, resort-like atmosphere that is distinctively Southern California, with pristine views of the Pacific Ocean.
Owned by Irvine Company, Fashion Island is home to Nordstrom, Bloomingdale’s, Bloomingdale’s Home Store and Macy’s – in addition to Orange County’s only Neiman Marcus, Nespresso, SoulCycle, Ella Moss, Trina Turk, Vince, Joie, Rebecca Taylor and Halston Heritage. Fashion Island also features acclaimed restaurants such as FIG & OLIVE, Red O by Rick Bayless, CUCINA enoteca, Lemonade, True Food Kitchen and R+D Kitchen. For more information, please visit ShopFashionIsland.com.