The Counter Opens Second OC Gourmet Burger Shop at Westcliff Plaza

Orange County’s favorite gourmet hamburger restaurant, The Counter®, has opened its second OC location at Westcliff Plaza in Newport Beach. The popular casual eatery is well-known for its make-your-own burger concept.

Located at Seventeenth St. and Irvine Avenue, The Counter is unlike any other local restaurant. Step inside and you’re greeted with a clipboard and an extensive list of mouth-watering ingredients that allow you to build your own gourmet burger. The restaurant has more than 312,120 different burger combinations, making every burger as unique as each customer. Rarely is the same burger made twice in one day.

When ordering, diners choose a type of burger, including beef, turkey, chicken or veggie, in the desired size. The customer then makes a choice of cheese, and picks from a multitude of toppings and sauces, followed by a selection of bun, including an English muffin, a honey wheat or regular white hamburger bun.

A variety of side dishes are also featured to complement your custom-made hamburger, including French fries, crispy fried onion strings, sweet potato fries, chili, mixed baby green salad and more.
Anti-Established in 2003, The Counter is the 21st century’s bold answer to the classic burger joint. Ushering in a fresh era of industrial decor, today’s music, cold beer, unique wines, cocktails, and burger options that are only limited by your imagination.

The Counter opened its first Orange County location at Woodbury Town Center in Irvine in 2007.

The new Westcliff Plaza restaurant is located at 1104 Irvine Avenue in Newport Beach. The Counter is open Sunday through Thursday from 11 a.m. to 10 p.m., and Friday and Saturday from 11 a.m. to 11 p.m. The restaurant can be reached at (949) 642-0700.

Westcliff Plaza, owned and managed by Irvine Company, is located at Irvine Ave. and Seventeenth St. in Newport Beach. The center is anchored by Ralphs and CVS, with 20 shops, services and casual dining restaurants.

Irvine Company is a privately-held company based in Newport Beach, California. The company’s retail portfolio includes Fashion Island, Irvine Spectrum Center, The Market Place and neighborhood and community centers in Newport Beach, Irvine and Tustin. For more information, visit