The Waffle Affair To Open In Newport Beach

NEWPORT BEACH, Calif., October 2014 — The Waffle Affair, O.C.’s newest gourmet waffle café, opens in Newport Beach in late 2014. Nestled in the Bayside Center complex conveniently en route to the bustling Balboa Island, The Waffle Affair will offer a full-service, gourmet coffee bar and handcrafted waffles. Drawing inspiration from the authentic Belgian and Liége style waffles, each artisan waffle is infused with bold flavor and baked fresh-to-order with signature ingredients incorporated into the batter — no toppings required.

Elevating the waffle from breakfast snack to an epicurean specialty with its clean and elegant presentation, The Waffle Affair eschews the “waffle sandwich” and the idea of simply using the waffle as a foundation to support toppings. Here, the flawless golden baked good will take center stage, highlighting its true distinction— the batter, which has been perfected after years of trial and error by The Waffle Affair co-founders Laury Z, Julie Tsang, Cindy Dickey and Lisa Favor. A group of like-minded business women, the partners spent close to two years developing the ultimate recipe for their waffles by experimenting with different baking variables and unique flavor combinations, as well as changing ingredient ratios and temperatures. The result is a distinct texture that is perfectly crisp on the outside, fluffy on the inside.

“We spent time traveling through Belgium and realized there was no waffle experience comparable in the United States. Abroad it’s a staple; you pick one up for breakfast, dinner or even a snack,” said co-founder Laury Z. “We want to introduce Southern California to the waffle in its truest form and still offer modern variations without straying from the beauty and taste of the waffle.”

The Waffle Affair will offer over 21 types of sweet and savory waffles including traditional waffles and daily specialty waffles such as Liége, Madagascar Vanilla Bean and Chocolate Decadence. In addition to the offerings available daily, a menu of rotating variety of specialty waffles such as Lemon Burst and Toasted Coconut will be available as well as seasonal waffles such as Pumpkin Spice and Gingerbread. The menu will also showcase bite-size waffles and a selection of entrée size savory waffles with top-notch ingredients mixed into the batter.

Complementing the plentiful waffle menu will be a full-service gourmet coffee bar by illy, the celebrated Italian coffee roasting company. Made with 100% Arabica Beans, options will include specialty espressos, dark roast coffee, handcrafted hot and blended lattes, along with a selection of Dammann Frères imported teas.

Guests will be able to enjoy their waffles in The Waffle Affair’s sleek and stylish 1,350 square-foot café, which will seat roughly 20 guests inside, on the alfresco patio, or take their goods to-go. The Waffle Affair will also offer catering services, more information by request.

The Waffle Affair is located at 1064 Bayside Drive in the Bayside Center in Newport Beach, CA. For more information, please visit

About Irvine Company Retail Properties
With three distinguished shopping centers including Fashion Island, Irvine Spectrum Center and The Market Place, the Irvine Company Retail Properties also includes 36 neighborhood and community centers with a diverse mix of stores and restaurants.

Irvine Company Retail Properties has recently welcomed dozens of top-tier and exclusive retailers to its portfolio, including CUCINA enoteca, Letarte, TravisMathew, Halston Heritage, Blushington, FIG & OLIVE, Red O by Rick Bayless, Lemonade, Seafolly, Sprinkles Ice Cream, Urban Plates and more. For more information, please visit