Traditional Jewelers At Fashion Island To Unveil Brand New Space And Location With Exclusive Shop-In-Shops

The new Traditional Jewelers will be more than 10,000 square feet and will be one of the largest salons on the West Coast specializing in designer and bridal jewelry as well as Swiss watches 

NEWPORT BEACH, Calif., June 26, 2014 – After 35 years as Orange County’s preeminent purveyor of fine jewelry, Traditional Jewelers will debut its brand new look and location this summer. The new Traditional Jewelers will more than double its current size to more than 10,000 square-feet and will be the ultimate luxury jewelry shopping experience.

Four new shop-in-shops will feature some of the world’s most prestigious brands, including: Rolex, Patek Philippe, Cartier and Officine Panerai. The new salon will also now include exquisite jewelry from the famed Fred Leighton estate collection, celebrated for its extraordinary gems from the greatest periods in jewelry history.

“We’re thrilled to be building upon Traditional Jewelers’ tremendous legacy here in Orange County,” said Michael Pollak, CEO of Hyde Park Jewelers, the parent company of Traditional Jewelers. “The additional space and new location near Neiman Marcus and Bloomingdale’s at Fashion Island is the perfect setting to showcase our comprehensive collection of impeccably-sourced gems, designer jewelry and exclusive timepieces.

Additionally, Traditional Jewelers is pleased to announce the appointment of a new General Manager, Bill Peters. Peters brings a breadth of experience in the luxury retail world, most recently at Louis Vuitton at South Coast Plaza, where he spent 14 years in various integral roles, from Store Director to Director of Client Relations.

“We look forward to an exciting new chapter for Traditional Jewelers with Bill’s extensive background working with prestige brands and his ability to cultivate relationships with the community,” said Pollak.

Traditional jewelers is the only location in Orange County with a large presentation of Swiss timepiece brands of Rolex, Patek Philippe, Cartier and Officine Panerai Shop-in-Shops and extensive watch collections that include: IWC, Jaeger LeCoultre, Chanel, A. Lange & Sohne, Longines, Omega, Breitling, Baume & Mercier, Tudor and Tag Heuer. In Orange County, Traditional Jewelers is the only authorized seller of renowned Swiss timepiece brand Audemars Piguet.

Contemporary jewelry brands include: Kwiat, Mikimoto, Ivanka Trump, Marco Bicego, Stephen Webster, Ippolita, Armenta, Penny Preville, Pesavento and Traditional Jewelers Signature Collection.

Guests will be able to peruse exclusive luxury collections or relax within the salon for any in-house services such as on-site watch repair, insurance replacement, appraisals, custom design and styling. The store will also include an onsite watch master with the capability of servicing fine timepieces along with other luxury goods.

A series of grand opening events will take place from September 3-6, including trunk shows, a private VIP opening reception and a public unveiling weekend.  The public Grand Opening Event is scheduled for Friday & Saturday, Sept 5-6 at the new location.

About Traditional Jewelers
Traditional Jewelers of Newport Beach was founded in 1979 and has been Newport Beach’s most trusted independent jeweler for 35 years. With a premier coastal location at the Fashion Island Shopping Center for the past 20 years, Traditional Jewelers remains an iconic destination for fine jewelry and timepieces. In 2012, Hyde Park Jewelers, one of the nation’s top 25 independent jewelers, acquired Traditional Jewelers and added it to its renowned portfolio of notable jewelry stores in Denver, Las Vegas and Phoenix. Today, Hyde Park remains committed to carrying out Traditional Jewelers’ longstanding history of exemplary service and continued dedication to the community through its many philanthropic partnerships. Additionally, as part of the Hyde Park Jewelers family, Traditional Jewelers is firmly committed to ethical and responsible sourcing for all of its diamonds and precious metals. For more information, visit

About Fashion Island
As Orange County’s premier coastal shopping experience, Fashion Island features exclusive specialty boutiques, world-class department stores and a diverse assortment of restaurants and cafes. With more than 15 million visitors a year, Fashion Island offers a sophisticated yet relaxed resort-like atmosphere that is distinctively Southern California, with pristine views of the Pacific Ocean. Owned by Irvine Company, Fashion Island is home to Nordstrom, Bloomingdale’s, Bloomingdale’s Home Store, Macy’s and Orange County’s only Neiman Marcus, C. Wonder, Ella Moss, Trina Turk, Vince, Joie and Halston Heritage. Fashion Island also features acclaimed restaurants such as FIG & OLIVE, Red O by Rick Bayless, Lark Creek Newport Beach, Lemonade, True Food Kitchen, R+D Kitchen and soon to open, CUCINA enoteca. For more information, please visit