The popular modern cafeteria-style restaurant, specializing in scratch-made salads, hot plates and desserts, will open at The Market Place, in addition to TAPS Fish House, Bondi Grill and more
TUSTIN, Calif., October 2014 – Urban Plates, the polished fast-casual restaurant that made its successful Orange County debut last year in Irvine, is set to open its second O.C. location at The Market Place early 2015.
Virtually all of Urban Plates’ food is prepared from scratch throughout the day, from made-to-order salads to hot entrée plates of grilled fish or steak to daily-made braises and stews to sandwiches, prepared side dishes and flatbreads and pizzettes. With high-ceilings and rustic wood décor, Urban Plates offers cafeteria-style service in a fresh and modern environment that’s perfect for families. Guests are invited to simply grab a tray and head to the desired food station to place an order.
Standouts on the diverse menu include the $10 hot entrees such as the seared wild ono with chimichurri sauce, grilled all-natural beef, BBQ turkey meatloaf or honey-mustard oven baked salmon, all of which comes with two hot or cold sides. There’s even housecrafted sodas and fresh pressed fruit juices. And don’t forget the giant selection of tempting housemade desserts: there’s beautiful cakes, cookies and puddings galore.
“Urban Plates has been such an incredible success story,” said Stacie Ellis, senior director of marketing for Irvine Company Retail Properties. “When they first opened at Crossroads in Irvine, they had lines out of the door by 11:30 a.m. and more than a year later, it’s still the same case. We’re excited to bring such a great concept to The Market Place.”
The aim is to bring high-quality, made-from-scratch food at reasonable price points: ingredients are sourced from local farms whenever possible, including organic and non-GMP products.
“We are committed to making our customer experience better, easier and more affordable than going to the store to buy ingredients, cook and then clean up after a similar meal,” said executive corporate chef Zac Lennox.
Urban Plates is also committed to being environment-friendly. The community tables, which are the centerpieces in the restaurants, were made from fallen Coastal Oak trees that have become victims of the Bark Beetle. These downed trees are removed after a permit is obtained so they are not fuel for fires, and then made into furniture. Urban Plates also uses compostable paper liners for its trays and to-go beverage containers and takeout food containers are made from recycled soda bottles.
Also set to open at The Market Place in 2015:
- TAPS Fish House
- Bondi Grill
- Miguel’s Jr.
- Famous Dave’s
About The Market Place
One of Southern California’s most popular shopping centers, The Market Place is a 165-acre regional lifestyle shopping center known for offering the best-in-class in a variety of retail categories, including electronics, home furnishings and décor, sporting goods and more. Conveniently located off the Santa Ana (5) Freeway, the center straddles the cities of Irvine and Tustin. The Market Place features more than 120 stores and notable restaurants, including Best Buy, Target, Orange County’s largest REI, Pieology, G Burger, Bonefish Grill, Veggie Grill and soon to come TAPS Fish House and Bondi Grill. For more information, please visit ShopTheMarketPlace.com.