NEWPORT BEACH, Calif., May 27, 2015 – YOGASMOGA, the New York-based line of premium performance apparel for yoga, running, spin, workouts and more, is slated to open its first Orange County location at Fashion Island this fall.
“Athleisure wear continues to be a thriving and fast-growing retail category,” said Easther Liu, Chief Marketing Officer of Irvine Company Retail Properties. “YOGASMOGA will be an excellent fit here in fitness-conscious Newport Beach and will complement Fashion Island’s collection of top-tier brands such as Nike Women’s and SoulCycle.”
The 1,800-square-foot Fashion Island store will offer unique activewear apparel for both men and women, as well as yoga classes. Founded by brother and sister team Rishi and Tapasya Bali, YOGASMOGA stocks their own branded products employing their own fabrics, fabric colors and special features, including pill-resistance, shrink- and fade-proof qualities. The company also maintains an astringent adherence to eco-friendly standards. All of YOGASMOGA’s products are designed, manufactured and sold in the U.S. The aim is to provide an authentic retail experience.
“We are honored to join world class brands such as Nike and Apple at Fashion Island and this rapid expansion is fueling the growth momentum at YOGASMOGA. We are planning an exciting retail concept to bring our high quality, Made in USA products to a new audience in Orange County,” said Rishi Bali, YOGASMOGA Founder & CEO.
In keeping with the idea of authenticity, YOGASMOGA does not Photoshop their promotional ads, reflecting the idea that people are beautiful in their natural state, whatever that may be.
YOGASMOGA additionally announced the launch of RANGOLI –– the company’s digital community that celebrates culture, conversation and connection through color. The platform is accompanied by a unique hand-printed, limited edition collection that reflects the cultural significance and ethos that YOGASMOGA represents.
“The Rangoli Collection represents the company’s heritage and we use our technically advanced apparel as a vehicle for this expression. This collection has been mindfully handcrafted to show the effort and labor of love ––– you are not buying a printed legging, you are buying something that is addressed manually and treated individually. These are one of a kind pieces,” said Tapasya Bali, the company’s co-founder and COO.
YOGASMOGA® is a designer, manufacturer and retailer of Yoga-inspired athletic apparel.
YOGASMOGA was founded with a mantra of innovation and a core of authenticity. From innovative fabric technologies to non-retouched photography, YOGASMOGA prides itself on a responsibility-based reputation that inspires deep, direct and lasting connections with its consumers.
The company’s founders, Rishi and Tapasya Bali have an authentic connection to the spiritual practice of yoga. Both siblings were born in India in the foothills of the Himalayas and spent their formative years in the region considered to be the birthplace of yoga.
Headquartered in NYC, YOGASMOGA products are manufactured in the USA and are available at www.YOGASMOGA.com.
About Fashion Island
As Orange County’s premier coastal shopping experience, Fashion Island features exclusive specialty boutiques, world-class department stores and a diverse assortment of restaurants and cafes. With 15 million visitors a year, Fashion Island offers a sophisticated yet relaxed, resort-like atmosphere that is distinctively Southern California, with pristine views of the Pacific Ocean.
Owned by Irvine Company, Fashion Island is home to Nordstrom, Bloomingdale’s, Bloomingdale’s Home Store and Macy’s – in addition to Orange County’s only Neiman Marcus, Nespresso, Urban Decay, SoulCycle, Ella Moss, Trina Turk, Vince, Joie and Halston Heritage. Fashion Island also features acclaimed restaurants such as FIG & OLIVE, Red O by Rick Bayless, CUCINA enoteca, Lemonade, True Food Kitchen and R+D Kitchen. For more information, please visit ShopFashionIsland.com.