200 Spectrum Center: An unexpected Instagram sensation
New tenants such as Mazda, WeWork, and Curse aren’t the only ones who love 200 Spectrum Center, Irvine Company’s new 21-story office building that opened in February.
The sleek steel-and-glass building in Irvine Spectrum has been an unexpected hit on Instagram as well, quickly becoming one of Orange County’s most photographed buildings.
At last count, Instagram featured more than 80 artistic photographs with comments like: “Dramatic.” “Stunning building!” “I immediately fell in love.”
Some photographers e-mailed their favorite shots to the Irvine Company’s leasing team.
“People are impressed by the different moods it takes on throughout the day,” says senior director of leasing, Jeff Shaw, who credits world-renowned architect Pei Cobb Freed & Partners for the building’s mesmerizing glass that is both translucent and reflective. “They say it’s like art.”