Fashion Island bustles with BHLDN at Anthropologie & Co.’s largest West Coast store
The bridal sister brand readies for its big day Aug. 11
NEWPORT BEACH, Calif. (Aug. 1, 2017) — The love affair with Anthropologie continues at Fashion Island with BHLDN, unveiling a shop-in-shop at its monumental Anthropologie & Co., which has become a destination unto itself for its diverse joie de vivre offerings.
It will be Orange County’s first location of BHLDN (pronounced “beholden”), a flouncy bridal boutique, featuring a curated collection of exclusive wedding gowns and reception dresses as well as jewelry and wedding accessories. The big draw is accessibility, considering the average wait for made-to-order gowns is five months.
“Call it kismet. Fashion Island and Anthropologie have long shared the same style philosophy in how its tailored to our audience,” said Easther Liu, chief marketing officer, Irvine Company Retail Properties. “BHLDN fills a gap in Orange County with ready-to-wear, fashion-relevant dresses and uniquely beautiful accessories.”
The boutique-like setting, awash in natural light, creates an intimate shopping environment where details come to life and privacy is of the essence with four separate fitting rooms for bridal appointments. Make a day of it: Create your wedding registry while perusing the entire Anthropologie & Co. store.
With a focus on personalized service and one-on-one styling, BHLDN offers brides the opportunity to browse the brand’s exclusive collection—with gowns ready to be shipped in five to seven days. Since it launched in 2011, BHLDN has collaborated with elite designers the likes of Catherine Deane, Badgley Mischka, Tadashi Shoji and Vattana Watters.
Appointments are required to try on wedding dresses only. They can be booked here: https://bhldnnewportbeach.fullslate.com/services/1?start=3495
Brought to you exclusively by Anthropologie, BHLDN (pronounced “beholden”) focuses specifically on weddings. Our carefully edited collection of heirloom-quality wedding gowns, mix-and-match bridesmaid dresses, artisanal accessories, reception decorations and more caters to the bride in search of unusually beautiful things. Two standalone boutiques in Chicago and Houston, as well as sixteen shops inside Anthropologie stores across the country, offer bridal and bridesmaids consultations with a dedicated stylist. One-on-one styling advice is also available to online customers who wish to create an event representative of their own unique style. Shop the full collection and learn more at www.bhldn.com.
About Fashion Island
As Orange County’s premier coastal shopping experience, Fashion Island features exclusive specialty boutiques, world-class department stores and a diverse assortment of restaurants and cafes. With nearly 16 million visitors a year, Fashion Island offers a sophisticated yet relaxed, resort-like atmosphere that is distinctively Southern California, with pristine views of the Pacific Ocean. Owned by Irvine Company, Fashion Island is home to Orange County’s only Neiman Marcus, as well as Nordstrom, Bloomingdale’s, Bloomingdale’s Home Store and Macy’s – in addition to AG, Alice + Olivia, Rodd & Gunn, Nespresso, American Tea Room, Urban Decay, NIKE, SoulCycle, Trina Turk, Vince, Joie and ViX by Paula Hermanny. Fashion Island also features acclaimed restaurants such as Sushi Roku, FIG & OLIVE, Red O, CUCINA enoteca, Hopdoddy Burger Bar, Lemonade, True Food Kitchen and R+D Kitchen. For more information, please visit ShopFashionIsland.com.