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Lincoln Experience Center arrives to Fashion Island

Lincoln Experience Center arrives to Fashion Island

The luxury U.S. automaker delivers customized client care with an innovative showroom

IRVINE, Calif. – (July 27, 2016) – The next chapter in The Lincoln Motor Company transformation is now at Fashion Island.

The Lincoln Experience Center at Fashion Island is where clients and guests can engage with Lincoln products and connect with relevant luxury information, activities and experiences – it’s all a part of “The Lincoln Way” of individualized client care and attention.

“The new Lincoln Experience Center offers people who are new to Lincoln the opportunity to learn more about the all-American luxury automotive brand in a leisurely, luxurious environment,” said Easther Liu, chief marketing officer for Irvine Company Retail Properties.

Guests will have an opportunity to explore the brand, discover the design inspiration behind the different Lincoln cars and SUVs, customize their perfect vehicle and take it for a test drive – around the block or for the weekend – or simply enjoy the Lincoln connectivity lounge with a complimentary beverage. Should a guest be interested in purchasing a vehicle, a host at the Lincoln Experience Center will connect them with the dealer that is most convenient for them.

“Lincoln vehicles are designed and engineered to create a seamless, effortless, engaging experience for the client,” said Kumar Galhotra, president of The Lincoln Motor Company. “We’re continuing to expand on The Lincoln Way, and as we do, you’ll see a common theme – effortless and personal service for the client. Lincoln is matching compelling vehicles with world-class service.”

Lincoln Experience Center is located at 139 Newport Center Drive, Newport Beach – next to Macy’s.

More information on the Lincoln Experience Center is available at

About Fashion Island
As Orange County’s premier coastal shopping experience, Fashion Island features exclusive specialty boutiques, world-class department stores and a diverse assortment of restaurants and cafes. With nearly 16 million visitors a year, Fashion Island offers a sophisticated yet relaxed, resort-like atmosphere that is distinctively Southern California, with pristine views of the Pacific Ocean. Owned by Irvine Company, Fashion Island is home to Orange County’s only Neiman Marcus, Nordstrom, Bloomingdale’s, Bloomingdale’s Home Store and Macy’s – in addition to Nespresso, American Tea Room, Urban Decay, NIKE, SoulCycle, Trina Turk, Vince, Joie and Halston Heritage. Fashion Island also features acclaimed restaurants such as Sushi Roku, FIG & OLIVE, Red O, CUCINA enoteca, Hopdoddy Burger Bar, Lemonade, True Food Kitchen and R D Kitchen. For more information, please visit