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The Shade Store to Open Fashion Island

The Shade Store to open Fashion Island showroom

Wide range of custom window treatments will be available in Newport Beach beginning this fall

NEWPORT BEACH, Calif. (August 17, 2016) — The Shade Store, a leading resource for premium custom window treatments, will open a showroom in Newport Beach this fall. Located at Fashion Island, the showroom will exemplify The Shade Store mantra of ”custom made simple” by providing customers with an unparalleled level of style, a wide range of custom window treatments, world-class handcrafted quality and expert customer service.
“The Shade Store will become your go-to resource for all your custom window treatment needs, whether its blackout shades to modern and elegant flat Roman Shades to Wood Blinds in eco-friendly finishes,” said Easther Liu, chief marketing officer for Irvine Company Retail Properties.
The showroom will provide a seamless experience for both consumers and design professionals and features fully interactive design displays and expert design consultants to assist in every step of the process. Customers can choose free swatches from an exclusive collection of over 900 materials for Roller Shades, Solar Shades, Roman Shades, and Drapery to plan for their custom window treatments.
“California has always been a strong market for The Shade Store since we first expanded west, both in online sales and through the showrooms that we’ve opened,” said Ian Gibbs, co-founder and creative director of The Shade Store. “Fashion Island is a world-class shopping destination with an impressive roster of retailers and we are excited to reach new customers in a great location.”
All products from The Shade Store are handcrafted in the U.S.A. by skilled artisans in workrooms across the country and a network of measure and installation professionals are available to ensure satisfaction. All products ship for free in 10 days or less.
The Shade Store’s Fashion Island showroom is the 52nd in The Shade Store family and the company’s 11th showroom in California. It will be next to Nespresso, near Macy’s, at 401 Newport Center Drive, Newport Beach, CA 92660. Showroom hours are Monday through Sunday from 10 a.m. to 6 p.m. Information: 800-754-1455.
Additional information can be found by visiting and

About Fashion Island
As Orange County’s premier coastal shopping experience, Fashion Island features exclusive specialty boutiques, world-class department stores and a diverse assortment of restaurants and cafes. With nearly 16 million visitors a year, Fashion Island offers a sophisticated yet relaxed, resort-like atmosphere that is distinctively Southern California, with pristine views of the Pacific Ocean. Owned by Irvine Company, Fashion Island is home to Orange County’s only Neiman Marcus, Nordstrom, Bloomingdale’s, Bloomingdale’s Home Store and Macy’s – in addition to Nespresso, American Tea Room, Urban Decay, NIKE, SoulCycle, Trina Turk, Vince, Joie and Halston Heritage. Fashion Island also features acclaimed restaurants such as Sushi Roku, FIG & OLIVE, Red O, CUCINA enoteca, Hopdoddy Burger Bar, Lemonade, True Food Kitchen and R D Kitchen. For more information, please

About The Shade Store

The Shade Store is a family-run, custom window treatment company with a rich heritage in luxury textiles and interior design. Its exclusive collection of more than 900 materials provides customers with an unparalleled level of style and customization options. Every window treatment is handcrafted by a skilled artisan, hung and tested for quality assurance and ships free in 10 days or less. The Shade Store offers a complete range of design services for consumers and design-trade clientele, including free swatches, photo rendering services and a national network of professional measure and installation experts. The Shade Store has over 40 showrooms nationwide. Additionally, The Shade Store is an advocate for environmental sustainability and for every purchase made the company provides the ‘gift of shade’ by planting a tree in partnership with the Arbor Day Foundation. For more information on The Shade Store, please visit