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Three new beauty and lifestyle brands open first Orange County locations at Fashion Island

NEWPORT BEACH, Calif. (August 21, 2018) — Fashion Island is growing its beauty and lifestyle roster with the addition of 100% PURE, RITUALS, and RYU. These first to Orange County brands are scheduled to open at the center this fall.

“We are excited to expand our beauty and lifestyle offerings at Fashion Island with the addition of RITUALS, 100% PURE and RYU,” said Melissa Robles, director of marketing for Fashion Island. “Bringing in new to Orange County brands compliments Fashion Island’s one-of-a-kind shopping experience for our customers.”

 100% PURE is a natural cosmetics and skincare company focused on spreading the clean beauty movement, using only the highest quality ingredients and without toxic chemicals. With a mission to make healthy and safe beauty products, 100% PURE offers a nourishing, cruelty-free line that is free of artificial colors, artificial fragrances and synthetic chemical preservatives. Best-selling products include the Coffee Bean Caffeine Eye Cream, Fruit Pigmented® Ultra Lengthening Mascara, and the Bamboo Blur Powders.

Europe’s leading bath & body brand, RITUALS, transforms everyday routines into moments of indulgence throughout their luxurious product collection. RITUALS employs a ‘slow down’ approach in its stores, which encourages consumers to de-stress, enjoy and pamper themselves. Each product, over 400 in total, is inspired by ancient Eastern tradition.

RYU – which stands for Respect Your Universe – was recently described by Business of Fashion as the “upstart” in the athleisure category. The Vancouver-based urban athletic apparel & accessories brand is engineered for the fitness, performance and lifestyle of the athletic man and woman. Hero products include bags and accessories that are more akin to a high-end luxury fashion than a traditional athletic retailer.

These additions join Fashion Island’s venerable beauty and lifestyles offerings, which currently include 2XU, ASICS, Athleta, Bath & Body Works, Drybar, L’OCCITANE, Lorna Jane, lululemon, Lush Fresh Handmade Cosmetics, Peloton, Saje Natural Wellness, Skin Laundry, SoulCycle, Ulta, Urban Decay and ZO Skin Centre.

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As Orange County’s premier coastal shopping experience, Fashion Island features exclusive specialty boutiques, world-class department stores and a diverse assortment of restaurants and cafes. With nearly 15 million visitors a year, Fashion Island offers a sophisticated yet relaxed, resort-like atmosphere that is distinctively Southern California, with pristine views of the Pacific Ocean.

Owned by Irvine Company, Fashion Island is home to Orange County’s only Neiman Marcus, as well as Nordstrom, Bloomingdale’s, Bloomingdale’s Home Store and Macy’s – in addition to St. John, Zadig & Voltaire, Alice + Olivia, Rodd & Gunn, Nespresso, Urban Decay, SoulCycle, Vince, Joie, SUITSUPPLY, ViX by Paula Hermanny and THE LOT. Fashion Island also features acclaimed restaurants such as Sushi Roku, FIG & OLIVE, Red O, CUCINA enoteca, Hopdoddy Burger Bar, Lemonade, True Food Kitchen and R+D Kitchen. For more information, please visit or follow @fashionisland on Facebook, Twitter and Instagram.