ViX Paula Hermanny to debut lifestyle boutique at Fashion Island
Brazilian luxury swim & resort wear brand raises the high-water mark with its first West Coast store, suiting up the sophisticated leisure class at Fashion Island
NEWPORT BEACH, Calif. (May 05, 2017) — ViX Paula Hermanny, the Brazilian luxury swim and resort wear line that has become synonymous with both style icons and St. Tropez starlets, is making a grand entrance with its inaugural West Coast boutique set to open May 15.
The store will showcase the complete ViX collection, an exacting mix for the jet-set and casually elegant with ready-to-wear, shoes, bags and jewelry.
“ViX is about more than bikinis alone. The fashion elite covet Paula Hermanny’s designs for supple fabrics, incredible fit and resort essentials,” said Easther Liu, chief marketing officer of Irvine Company Retail Properties. “Fashion Island customers take beachwear quite seriously.”
This will be the second US location for the brand, which opened their flagship in Coral Gables, Florida earlier this year. In Brazil, ViX currently has 10 stores, serving as the go-to shop for beachy denizens seeking distinguished looks.
“This opportunity provides a platform for our brand to expand beyond swimwear, while showcasing the first ViX lifestyle store on the West Coast,” said CEO and Founder Paula Hermanny. “I look forward to sharing the full collection and dressing our loyal customers from head to toe.”
ViX will be across from Juice Served Here at 1003 Newport Center Drive.
About Fashion Island
As Orange County’s premier coastal shopping experience, Fashion Island features exclusive specialty boutiques, world-class department stores and a diverse assortment of restaurants and cafes. With nearly 16 million visitors a year, Fashion Island offers a sophisticated yet relaxed, resort-like atmosphere that is distinctively Southern California, with pristine views of the Pacific Ocean.
Owned by Irvine Company, Fashion Island is home to Orange County’s only Neiman Marcus, as well as Nordstrom, Bloomingdale’s, Bloomingdale’s Home Store and Macy’s – in addition to AG, Alice + Olivia, Rodd & Gunn, Nespresso, American Tea Room, Urban Decay, NIKE, SoulCycle, Trina Turk, Vince, Joie and Halston Heritage. Fashion Island also features acclaimed restaurants such as Sushi Roku, FIG & OLIVE, Red O, CUCINA enoteca, Hopdoddy Burger Bar, Lemonade, True Food Kitchen and R+D Kitchen. For more information, please visit ShopFashionIsland.com.
About ViX Paula Hermanny
ViX Paula Hermanny’s proven formula of great fit, fashion-forward silhouettes and elegant details have made it a favorite among international fashion influencers like Miranda Kerr, Kate Middleton, Jessica Alba, Bella Hadid, Kate Moss and Gisele Bundchen. Her latest collection blends her sexy Brazilian roots with her casually elegant California style. ViX Paula Hermanny can be found in over 1,000 specialty stores and luxury department stores in 28 countries. For more information, please visit VIXPAULAHERMANNY.COM.